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Wednesday, June 16, 2010
During the 1970’s, Cowling was instrumental in helping build the Association of Market Survey Organisations (AMSO). Since then, he has spent considerable time representing market research to both Government and other marketing sectors. He was particularly influential in defending and promoting the industry’s interest in relation to
More recently, Tony Cowling has devoted a considerable amount of time and energy to building the ‘Voice of the People’ project around the world. This project conducted by Gallup International Association. ver the past few years he has devoted increasing amounts of his time to working with Gallup International Association and the World Economic Forum (WEF) to make world leaders increasingly aware of the views of the people of the world on such issues. He is currently the president and special advisor at TNS.
Although interested in social and opinion research, her career has been in market research. She was a driving force behind the launch of several international research services in
Leila Lotti was chairman of Gallup International from 1993 to 2001, and has been an active chairman of many marketing organisations. She has written four books about market research for students in business schools and universities. And she has recently been elected Chairman of Alfred Kordelin`s Foundation, a major Finnish culture and science foundation.
George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the