WARNING: Blog Under Preparation

WARNING: Blog Under Preparation

Important Note: The material on this blog is under preparation. Some of the information contained in it may be incomplete or (inadvertantly) incorrect. All readers may please keep that in mind.

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Wednesday, June 16, 2010

Leila Lotti

Leila Lotti has been a manager, research director, deputy managing director and, from 1989 to 2001, managing director of Finnish Gallup. She is now a director of TNS Gallup Oy.

Although interested in social and opinion research, her career has been in market research. She was a driving force behind the launch of several international research services in Finland. She has also, together with her colleagues, made important contributions to establishing market research in Russia. In 1989, Finnish Gallup became the first western research agency in the Soviet Union. Later on, Finnish Gallup was also first in Russia and the Baltic states.
Leila Lotti was chairman of Gallup International from 1993 to 2001, and has been an active chairman of many marketing organisations. She has written four books about market research for students in business schools and universities. And she has recently been elected Chairman of Alfred Kordelin`s Foundation, a major Finnish culture and science foundation.

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