Tony Cowling

Tony Cowling’s career has spanned five decades, during which time he has helped to define and raise the professional standards and integrity of market research. For many years he was an active member of the MRS Professional Standards Committee, helping to upgrade the Code of Conduct and guidelines on best practice.

During the 1970’s, Cowling was instrumental in helping build the Association of Market Survey Organisations (AMSO). Since then, he has spent considerable time representing market research to both Government and other marketing sectors. He was particularly influential in defending and promoting the industry’s interest in relation to UK legislation on data protection in 1984.

More recently, Tony Cowling has devoted a considerable amount of time and energy to building the ‘Voice of the People’ project around the world. This project conducted by Gallup International Association. ver the past few years he has devoted increasing amounts of his time to working with Gallup International Association and the World Economic Forum (WEF) to make world leaders increasingly aware of the views of the people of the world on such issues. He is currently the president and special advisor at TNS.