Dr. George H Gallup

George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll. Gallup is a graduate of The Lawrenceville School and the University of Iowa. He earned his B.A. in 1923, his M.A. in 1925 and his Ph.D. in 1928. In the early 1930s, Dr. Gallup was a vice-president of Young & Rubicam in New York City, and he was the first market research director of an advertising agency. He founded the Gallup Organization in 1935. In addition to his contributions to opinion polling, Dr. Gallup originated many of the basic methodologies and technical procedures used today in marketing, advertising, and media and audience research. Dr. Gallup's initial breakthrough occurred in 1936, when he correctly predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency